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This web page states the following, "The smarter way to plan and manage routes." We saw that the web site also said " Small business owners, service managers and individuals." It also said " Headlight combines online mapping, routing, email and customers notifications into a single online application. Its a smarter way to quickly plan efficient routes, manage drivers and reduce fleet expenses. 100 no-risk guarantee and affordable monthly subscription plans for independent sales reps and small business owners. Account includes a secure FTP dropbox for receiving customer, delivery." The header had fleet management as the highest ranking optimized keyword. It is followed by fleet intelligence, route balancing, and rerouting which isn't as ranked as highly as fleet management. The next words gomobileiq.com uses is routing. scheduling was included and might not be viewed by search crawlers.